Guidelines for Writers & Photographers
• About Us
• Article Submissions
• Image Submissions
• Blog Submissions
• Calendar Submissions
• Rates & Rights
• Contributor Support Info
• About Us
REEF to RAINFOREST MEDIA is an independent, award-winning publishing house based in Shelburne, Vermont founded in 2009.
• Independently owned, Reef to Rainforest publishes highly-acclaimed magazines, digital content, and books for aquarists and underwater naturalists.
• CORAL is the world’s leading marine aquarium magazine, read in English in more than 100 countries. Available in high-quality print and digital editions, published six times per year, bimonthly.
• REEF to RAINFOREST BOOKS are an extension of the periodical publishing program and will include special interest titles in both print and eBook formats for audiences of aquarium and natural history enthusiasts.
Readers look to Reef to Rainforest publications for in-depth, authoritative, cutting edge, trustworthy information and inspiration. They rely on us to publish the work of experts and people who know their subjects. Hands-on advice on selecting and keeping aquarium fishes, invertebrates and plants is enhanced with reports on aquaculture, environmental issues and pioneering work in aquarium technology and marine science.
CORAL is published in German editions by Matthias Schmidt and Natur und Tier-Verlag, Münster, Germany, and is published in English under exclusive worldwide license to Reef to Rainforest Media, LLC. The content appearing in the English editions is a combination of material translated from the German and original works published by Reef to Rainforest in Vermont.
The English-language editions are edited, designed, and printed in the United States. Reef to Rainforest Media, LLC, is an independent, award-winning publishing house founded in 2009 and based in the village of Shelburne, Vermont on the shores of Lake Champlain in a region known for 480-million-year-old outcroppings of the world’s oldest known marine reef, dating back to the Paleozoic Era.
CORAL is distributed by subscription and single copy sales in the United States, Canada, the U.K., Australia, Scandinavia and throughout Europe. Digital editions of the magazines are read in more than 100 countries.
Reef to Rainforest Media, LLC
490 Acorn Lane
P.O. Box 490
Shelburne, VT 05482
• Article Submissions
The content of CORAL originates from a global network of writers, photojournalists, underwater photographers and freelance writers.
To have written work considered for publication, authors are advised to follow these guidelines.
1. Read the magazine. Familiarize yourself with the scope of the content, the writing styles, the use of photography, and the level of publishing quality that the magazine sets for itself and its writers. Our magazines are available at better aquarium retail shops in the English-speaking world and at Barnes & Noble bookstores in the United States. Back issues can be ordered from our shopping website.
2. Prepare a query to the Editor describing, in brief, your proposal for an article or articles. Be sure to include your qualifications for writing the article. Other inclusions in a query might include: a small selection of your low-resolution images available to support the article; an introduction to the proposed article; samples of your published work. See Image Submissions for additional information about supportive photography/graphics/artwork.
We prefer to see a written electronic query first. Send a brief email message and brief idea proposal to the Editor, including any relevant attachments in Word (.doc | .docx) or PDF format. Sample images should be low-resolution jpg files and may include protective watermarks.
3. Submit only your own original work. When quoting another author or source, be sure to clearly identify the source. Authors will be asked to warrant that any work submitted is their own and does not infringe on the copyright of any other writer.
James Lawrence, Editor & Publisher
We will attempt to respond to your query within three to four weeks. If you have not heard from us after four weeks, feel free to send a reminder email. If a story proposal is accepted, you will receive a Freelance Contributor Agreement to be signed. In most cases, an author will work with an editor and be asked for one or two rounds of editing and rewriting. Upon completion and once all required art and images are in house, the work will generally be published within three to six months.
3. Do not send articles or images without first communicating with an editor. Unsolicited article submissions are generally discouraged. We assume no responsibility for returning anything included in an unsolicited submission unless a postage-paid return envelope is supplied.
4. See our Editorial Style Guidelines below if you have any questions about submitting written work.
• Image Submissions
The photographic content of CORAL is primarily submitted as part of complete packages of text and art from authors and photojournalists. However, we are always looking for world-class underwater and aquarium imagery.
To have photographic work considered for publication, please contact the editor and provide a link to your portfolio of representative images. Alternatively, send a selection of low-resolution images and introduce yourself.
Important: Images should be the original work of the photographer or author. If you are submitting one or more images from other photographers, these must be clearly identified in the file name of each image and the editor must be informed in writing that third-party work is being submitted. Submission of anonymous or Creative Commons/Wiki Commons images by other photographers is discouraged. In selling an image to the publisher, the photographer will be asked to warrant that the image is his or her own original work.
CORAL Magazine typically acquires the rights or license to single use of an image with a specific article to appear in print and/or online in digital editions and digital excerpts on the publisher’s website. There is no time limit set on the rights to publish an image as agreed upon in the single-use license.
Specifications for Images
Minimum 300 dpi @ 10-inches (25 cm, 3000 pixels) in width, proportional height.
.jpg or .tif
No watermarks on images for publication.
To submit hi-resolution images in groups, contact the Editor for a Dropbox link.
Alternately, send via
• Blog Submissions
Writers interested in blogging for CORAL are welcome to contact us with a proposal. Send a message to the editor or senior editor and we will send a contributor’s manual and request that you provide a sample post.
A typical blog post runs from about 250 to 1,000 words and will include at least one image, but our contributors often include multiple images. Images for blogs need only be standard web-resolution. See Image Submissions for additional information and general guidelines regarding author-contributed images. All blog contributors will be furnished with a detailed contributor manual outlining additional specifications and providing step-by-step training information regarding “how to” create and submit digital blog materials.
Typical blog compensation is $25 per published post, including images. Payments are made quarterly and require an invoice from the contributor. See Payments and Terms below for more information. See examples of Reef to Rainforest blogs under the “BLOGS” tab on this site.
Matt Pedersen, Senior Editor
• Events & Calendar Submissions
To request publication of news and details of future public events of interest to CORAL readers, please send an email to:
Janine Banks | email@example.com
See Upcoming Events in the lower right-hand column of this site, and the Events Calendar, for examples of online listings.
• Rates & Rights
CORAL Magazine buys exclusive worldwide rights to written works for publication in printed and electronic/digital formats in Reef to Rainforest Media publications in English and other languages. The author will agree not to revise and resell an article to a competing publisher for at least a period of six months.
Payments range from about $100 to $600 per article, depending on length, complexity, the author’s experience, and whether or not images are included with the text. First-time contributors generally receive $300 to $350 for an article, including images. Top rates are $500-$600 for full features with images from known, recurring contributors.
CORAL Magazine buys single-use worldwide rights to original images that are intended for publication in printed and electronic/digital formats. “Single usage” restricts the use of an image or group of images by the publisher to a single article, in print and online, and the promotion of that article. In other words, the publisher is not buying the right to use the image in other works or in appearances without the accompanying text or portion of that text.
Image payments range from about $10 to $150 per image bought individually for single usage, rate dependent on size, use and quality of an image. Typically, images bought without text are usually $25-50 for one-time use (print and digital), and up to $100-$150 for a cover. Packages of images on a single subject are bought at prices typically ranging from $100-$300, again dependent on number of images, quality of images, and their use in published materials.
Payments & Terms
Submissions become eligible for payments approximately 1 month after publication. Payments are made upon submission of a written invoice by the author or photographer. Such invoices can be submitted electronically via email to firstname.lastname@example.org, or by regular mail, and should include the following:
Author’s Full Name
Author’s Postal Address
Author’s eMail Address
Title of Submitted Work
Payee (If different than author personally.)
Payment is generally made within 4 weeks of the issue being printed or published online and released to the public. Domestic payments are made by company check. International payments will be made by PayPal.
(Blog payments are quarterly, see blog section)
Contributors may be liable for taxes on payments. You may be requested to submit and return an IRS form W-9 for tax reporting purposes.
• Contributor Support Info
Editorial Style Guidelines for Reef to Rainforest publications:
Article Format for Submission
1. Electronic files in .doc or .docx format are standard.
2. The first page of a manuscript should include the the title of the work, word count, the date, and full contact information for the author.
3. Basic naming conventions used in CORAL:
Species names: In italics, Genus name capitalized, species name lower case. Common names are “up style” with caps to distinguish between a “white shark” and a White Shark.
Alternate common names, if presented, are usually enclosed in parentheses.
Our standard reference for current scientific names is: Fishbase
A good source of many common names of aquarium fishes and other organisms in the aquarium trade is: Live Aquaria.com
4. Scientific References
Last Name, First Name. “Article Title.” Journal Name Volume Number (Year Published): Page Numbers.
Jones, Jennifer. “Summer Feeding Habits of Carcharodon carcharias.” Scary Science 7-4 (2018): 66-81.
More to come….
Sandhi 善迪 says:Amazing spot. I love this part of knowledge: "Every small, free square inch is quickly occupied by Xeniidae corals. But, they seem to serve a very important function, preparing the substrate, and binding every piece of coral rubble together so sponges and coralline algae can finish the job by cementing everything up. Thus, later, coral larvae can settle on this newly stabilized real estate." Thank you, Vincent
New Ocean-Inspired Designs from Walt Smith says:[…] over 5 years ago, at the tail end of 2017, Fiji’s government unilaterally banned coral exports, leaving WSI with nothing more than fish and invertebrates to send to customers around the globe. […]
CORAL New Issue “FREE THE FISHES” Inside Look says:[…] of Contents for the May/June 2023 issue of CORAL Magazine. You can view this TOC online. “Is keeping a marine aquarium morally right? Is it ethically correct? Is it something we can […]
Jon Gordon says:Please sign this to support common sense rules in Florida. Ask Fish and Wildlife not to use an ill-advised whitelist of animals that can be kept. All you need to do is add your name to the following statement, "A viable option I support would be a list of prohibited species, which would be a much smaller, manageable and enforceable list than one that attempts to encompass all allowed species. " https://petadvocacy.org/advocacy-campaigns?vvsrc=%2FPetitions%2F3902%2FRespond
Bryce David says:To whom it may concern, A whitelist approach to regulating which species are legally allowed to be obtained and traded will decimate fish farms and pet stores. This is not a well thought out approach for combating invasive species release into ecosystems. Best Management Practices have already made inroads on preventing the release of foreign invader species. I suggest a review of those practices and amend them if they are deemed to be insufficient. Sincerely, Bryce David
Edward Moats says:I urge you to consider the ramifications of losing a 172 million dollar industry in your state. I completely support the black list and agree that invasive species is a big concern. However , I feel that this bill is over reaching and will have a negative impact not only On the industry , but to Florida’s economy.