Aquadeco Aquascaping Kits: Smart as a Box of Rocks

29 Oct, 2020

New pre-packaged Aquascaping Kits from Aquadeco are now being distributed by Segrest Farms, Inc. Image courtesy Ryan Cessna/Segrest Farms.
New pre-packaged Aquascaping Kits from Aquadeco are now being distributed by Segrest Farms, Inc. Image courtesy Ryan Cessna/Segrest Farms.

with material from Aquadeco and Segrest Farms

Founded in the late 1980s, Germany-based Aquadeco has grown to offer one of the world’s largest and most impressive ranges of decorative woods and rocks for the pet industry.

Now, Florida-based Segrest Farms has started the distribution of select packaged aquascaping rock kits from Aquadeco. Set aside the obvious phrase that “a box of rocks” conjures, because this is one smart product line for aquarium retailers.

An example of the 60L or 15-gallon aquascaping kit, this one containing Seiryu stone. Image credit: Aquadeco
An example of the 60L or 15-gallon aquascaping kit, this one containing Seiryu stone. Image credit: Aquadeco

While bulk rock bins allow customers to select their own rock, there is the obvious mess of rock dust, small bits of chipped material and so forth to contend with. Of course, customers will cherry-pick the rock offerings, meaning that there are always going to be some rocks that just don’t get sold, requiring you to restock while still sitting on inventory. Plus, bulk offerings require valuable employee time to help weigh and price a customer’s purchase and then figure out how to package the rock for the trip home.

Instead, Aquadeco’s offerings consist of pre-packaged selections tailored for two common aquarium sizes. No mess, no wasted time; these Aquascaping Kits are ready for the customer to bring up to the counter, scan a UPC, and walk out the door.

Some consumers might balk at the notion of not being able to personally pick every rock (you can guess what they might call it), but having worked with these kits firsthand, Segrest representative Ryan Cessna feels differently. He says that the kits are “easy for the consumer to use and have fun making structures. I personally love the variety of the rocks.”

Value-added packaging even includes basic step-by-step aquascaping instructions, further lowering the barrier to entry for first-time aquascapers. Image credit: Aquadeco
Value-added packaging even includes basic step-by-step aquascaping instructions, further lowering the barrier to entry for first-time aquascapers. Image credit: Aquadeco

Segrest Farms is currently distributing:

  • Dragonstone Aquascaping Kits sized for 15-gallons (13 lb/6 kg) and 20-gallons (17.5 lb/8 kg).
  • Seiryu Aquascaping Kits sized for 15-gallons (13 lb/6 kg) and 20-gallons 17.5 lb/8 kg)
  • Holestone Aquascaping Kits sized for 15-gallons (13 lb/6 kg) and 20-gallons 17.5 lb/8 kg)

The amount and sizing of the rocks in each kit varies depending on type and kit size.

An example of what a kit's content can consist of. Image courtesy Ryan Cessna/Segrest Farms.
An example of what a kit may contain. Image courtesy Ryan Cessna/Segrest Farms.

With no official MSRP, pricing may vary between retailers. Online, UK vendors offer a larger box for £33.95 through AMAZON, or roughly $44 USD at today’s exchange rates. We suspect, based on wholesale pricing and considering variable transportation costs, the retail price for 15-gallon kits in the US will probably fall around $25-35, with 20-gallon kits probably in the $35-45 price range.

An important reminder, while the packaging shows what food manufactures have to disclaim as “serving suggestions,” these kits also only contain the rock assortments. Plants and substrate are sold separately.

Retailers, if you’re smart as a box of rocks, you’ll contact your Segrest Farms sales representative to learn more.

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About the author

Matt Pedersen

Matt Pedersen is a Sr. Editor and Associate Publisher with Reef To Rainforest Media, LLC & CORAL Magazines, and is a Sr. Editor and Publishing Partner with Aquatic Media Press, LLC & AMAZONAS Magazine. Matt has kept aquariums for 38 years, has worked in most facets of the aquarium trade, is an active aquarist and fish breeder (both marine and freshwater), and was recognized with the 2009 MASNA Award as the MASNA Aquarist of the Year.

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