GloFish Introduces Bettas to Fluorescent Fish Offerings

05 Feb, 2020

Premium male GloFish® Betta in Electric Green®. Image from Spectrum Brands, Inc.

Premium male GloFish® Betta in Electric Green®. Image from Spectrum Brands, Inc.

via Spectrum Brands, Inc.

GloFish® LLC is welcoming a new species to its ever-expanding family of fluorescent fish with GloFish Betta. The Electric Green® GloFish Betta species is the first to debut within the betta category, introducing GloFish to a new audience, and will be available alongside a unique array of kits, species-specific food, water care, and decor.

GloFish Bettas offer a unique addition to the world of betta fish. While nearly identical in behavior to traditional domesticated bettas, GloFish Bettas produce a fluorescent protein that allows them to fluoresce under blue LED lights. And under white LED lights, their color is just as striking.

The Electric Green GloFish Betta livestock portfolio is comprised of:

  • Premium Male Betta – Full-grown male betta with impressive fins
  • Standard Male Betta – Young male with potential for fins to mature throughout its lifespan
  • Female Betta – As colorful as GloFish® male bettas, females are less aggressive than their male counterparts and can be kept with other female bettas, GloFish Tetras, Barbs, Danios and Sharks as well as other tropical fish.
Standard male GloFish® Betta in Electric Green®. Image from Spectrum Brands, Inc.

Standard male GloFish Betta in Electric Green. Image from Spectrum Brands, Inc.

“Over the last several years, we have seen the popularity of GloFish grow, and we are thrilled to add to our livestock portfolio and introduce GloFish Bettas to the market, bringing the brand to an entirely new audience,” said Eric Kenney, Vice President, Marketing & Product Development at Spectrum Brands Global Pet Care Division. “Aside from offering eye-catching color hues, with more to come down the road, GloFish Bettas are easy to care for and fascinating to watch, making them an exciting addition to our portfolio.”

In addition to the livestock offerings, the brand is also introducing an assortment of products to elevate the aquatic experience, including 1.5 and 3 gallon Betta Aquarium Kits, Betta Flakes, Betta Water Conditioner and Betta Water Balance – with additional launches, including plants and other aquarium décor, later this year.

For more information on GloFish® products, visit www.glofish.com.

Female GloFish® Betta in Electric Green®. Image from Spectrum Brands, Inc.

Female GloFish Betta in Electric Green. Image from Spectrum Brands, Inc.

About GloFish

GloFish fluorescent fish are born brilliant! They get their natural, vibrant color from their parents and are not injected, painted or dyed. Enhanced by a full range of aquarium kits, lighting, décor and accessories, GloFish products create a complete underwater fluorescent experience that appeals to all ages and levels of expertise. Learn more at www.glofish.com.

About Spectrum Brands Holdings, Inc.

Spectrum Brands Holdings, Inc. (NYSE: SPB), a member of the Russell 1000 Index, is a global and diversified consumer products company and a leading supplier of residential locksets, residential builders’ hardware, plumbing, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, and personal insect repellents. For more information, visit www.spectrumbrands.com.

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Read the International Betta Congress Judging Policy Statement regarding GloFish Bettas.

AMAZONAS Magazine, Volume 8, Number 5, MAN-MADE FISHES, on sale August 6th, 2019 ! On the cover: Left: Flowerhorn Cichlid. Upper right: Oranda Goldfish (Carassius auratus), Lower right: Crescent-tailed Molly (Poecilia sp.).Additional information on the origins of GloFish can be found in the Sep/Oct 2019 Man-made Fishes issue of AMAZONAS. This issue is available for purchase individually or as part of the 2019 Back-Issue Bundle.

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About the author

Reef To Rainforest
Reef To Rainforest

Reef to Rainforest Media, LLC is the publisher of award-winning magazines and books in the fields of aquarium keeping, aquatics, and marine science. It is the English-language publisher of CORAL Magazine and is based in Shelburne, Vermont, USA.

4 Comments

  1. February 06, 2020

    Just wanted to let y’all know that the second picture labeled as a “standard male” is most definitely a female as you can clearly see her ovaries (white conical shape pointing back to the tail from the stomach area) through her body. 🙂

  2. February 19, 2020

    Do I really want to buy fish from a company that also dabbles in a bunch of other markets.

    That have nothing to do with the pet industry.

    Is this just a way to boost profits?

    Is there focus truly in the well being of the fish?

    These are all questions that I have to ask.

    I’m just not a big fan of glofish in general. It blurs the line between genetically altered or modified.

    If it can be done humanely and there is research to prove no harm is done to the fish.
    And people want to make the decision to buy that sort of thing then that would be fine. I guess I would compare it to breeding dogs to get certain colors or characteristics.

    • February 26, 2020

      Steve, the process is humane with no harm done to the fish. This is not a fish that is injected or tattooed with a dye or some other similar process. These are genetically modified organisms, the gene for production the florescent protein is introduced to the fish’s cells in the early embryonic stage and becomes a part of the fish’s DNA. Once the fish has grown to maturity it can be bred and will pass on the florescent protein gene to its offspring, so once there is a sufficient breeding population at the fish farm it is a “natural” process, as much a line breeding for regular color varieties is, no more production in the lab is required.

  3. February 21, 2020

    Ugh! How about if we mess with human genes for entertainment? It certainly isn’t for the fishes’ benefit. It’s just for this money-grubbing company to profit from, at the fishes’ expense.

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