Fluval Honored at World Branding Awards
05 Jul, 2019
MONTREAL, CANADA (July 5, 2019) – Fluval, a division of Rolf C. Hagen Inc., is proud to have received the illustrious “Brand of the Year Award” under the category of “Aquatic Products – Water Filters” at the World Branding Awards (Animalis Edition), which took place on July 3rd in Vienna, Austria at the prestigious Hofburg Presidential Palace.
The World Branding Awards is the premier recognition program of the World Branding Forum, with the Animalis Edition focusing exclusively on companion animal brands. These awards see some of the best global brands recognized for their work and achievements at this annual black-tie event, where attendance is by invitation only.
Each “Brand of the Year” is selected within their respective product category. For Fluval, this represented a regional award for aquatic filtration within USA, Canada and Europe. Not surprisingly, 2019 coincided with the release of Fluval’s all-new 07 Series (https://www.fluvalaquatics.com/us/07-series-canister-filter/), which is the 7th incarnation in nearly 4 decades of the brand’s top-selling performance canister filter family, and which boasts up to 25% quieter operation and a more robust, energy-efficient, adaptable and convenient design.
The judging and voting processes of the World Branding Awards are unique, as points are awarded through three streams, with each one contributing a set percentage to the total score: Brand Valuation (30%), Public Online Voting (30%), and Consumer Market Research (40%). [“Over 1,000 brands from 38 countries were nominated for the 2019-2020 Animalis Edition of the Awards in multiple categories, and more than 95,000 consumers from around the world participated during the voting period. 114 Brands from 38 countries, across 6 continents were awarded.” Source: https://awards.brandingforum.org/animalis-winners-2019-2020/]
James Braditsch, Senior Marketing Manager for the Fluval brand, states, “We expect a lot of positive feedback from both consumers and the trade regarding this latest achievement and are humbled to know that our product and marketing efforts are resonating with our peers. We share this win with Fluval fans around the world and are energized to continue earning their respect and loyalty for years to come.”
Fluval broke onto the aquatic scene in 1975 by introducing the world’s first 3-stage filter with synchronous motor technology, a revolutionary concept still applied in the industry today. Since those early years, the Fluval brand has built a legacy around this pioneering spirit, adapting to fishkeepers’ changing needs to deliver products that remain at the forefront of technology, quality, style, and functionality. From housing to water care, lighting to filtration, and everything in between, Fluval creates innovative aquarium solutions for freshwater and saltwater enthusiasts of all skill levels, and remains dedicated to promoting responsible fish ownership and goodwill initiatives that help nurture the hobby. Visit FluvalAquatics.com to learn more.
About Rolf C. Hagen Inc.
Founded in 1955, Rolf C. Hagen Inc. is the largest family-owned manufacturer and distributor of pet care products and foods in the world. Headquartered in Montreal, Canada, Hagen’s operations span across North and South America, Europe and Asia, granting millions of pet enthusiasts access to the company’s vast portfolio of top-quality trusted brands, including Fluval®, Marina®, Exo Terra®, Nutrience®, Catit®, Dogit®, Hari®, Living World®, Habitrail® and Laguna®. As a responsible corporate citizen, Hagen is equally committed to educating the public about the importance of proper pet care, while also supporting dozens of animal welfare organizations at both the grassroots and international levels. For more information about the Hagen company, visit Hagen.com.
About the World Branding Awards
The World Branding Awards is the premier awards of the World Branding Forum, a registered non-profit organization. The awards recognize the achievements of some of the world’s best brands. There are three major tiers of awards – the Global Award is awarded to international brands, the Regional Award is for brands that cover a geographic region, and the National Award is awarded to brands that are household names in their country of origin. For more information, visit https://awards.brandingforum.org.
About the author
Reef to Rainforest Media, LLC is the publisher of award-winning magazines and books in the fields of aquarium keeping, aquatics, and marine science. It is the English-language publisher of CORAL Magazine and is based in Shelburne, Vermont, USA.