Seachem Unveils New Packaging for Rhino Conservation, Matching Funds for CRF

02 Dec, 2016

Specially marked bottles of Seachem's Prime and Stability will help support Rhino conservation efforts

Specially marked bottles of Seachem’s Prime and Stability will help support Rhino conservation efforts

Seachem Laboratories, the well-known aquarium products manufacturer, recently announced plans to introduce new packaging on two of their best selling products—Prime and Stability—to support Rhino conservation efforts. The newly updated packaging, which will begin shipping to retailers nationwide immediately, features a conservation message and the company plans to donate a portion of the sales of each bottle sold to a South African Rhino preserve. These two new specially-labeled bottles will also feature 30% more product (325mL) for the normal suggested retail price.

“As a global brand, Seachem is committed to environmental stewardship programs that assist wildlife and people in many of the countries where our products are sold,” explained Trevor MacLean, Director of Sales and Technical Support for the company. “South Africa is one of those places, and Seachem has taken a special interest in preserving part of the country’s National Heritage—the Rhino.”

Company representatives present a check to Mark of the Rhino preserve in South Africa

Company representatives present a check to Mark of the Rhino preserve in South Africa

From Seachem’s Facebook Page:

Rhino poaching has become a serious issue, leaving some breeds extinct and others endangered in recent years. Rhino poaching is currently at a crisis level, and timing is critical for the preservation of these majestic animals.

As part of our ongoing environmental stewardship efforts, Seachem has joined the battle to support the protection of these endangered animals. We are pleased to release specially labeled editions of our top selling products—Prime™ and Stability™—in a bonus size of 325 ml (30% more)! Seachem will donate a portion of the profits for every bottle sold to a Rhino Preservation in South Africa.

You can also make additional donations via our website at We thank you for your consideration and support!

The company has also committed to making a matching donation to Coral Restoration Foundation, which works to restore damaged reefs in South Florida by propagating and outplanting young, healthy corals back onto the reefs. This offer extends through the end of 2016, and for every dollar donated through, Seachem will make a matching donation up to $10,000. In 2015, the company donated $25,000 to this organization, and this year, MacLean said, “We are pleased to say that our supporters have donated over $9,000, bringing our donation to $19,000.00 for 2016 with a month to go.” The company notes that they plan to continue to support both Coral Restoration Foundation and Rhino conservation through 2017 as well.

Thriving staghorn coral colonies grown out from frags by Coral Restoration Foundation

Thriving staghorn coral colonies grown out from frags by Coral Restoration Foundation

These initiatives, especially in light of the considerable financial support Seachem has thrown behind them, are a commendable example of a member of the aquatics industry making a significant effort to support conservation. Given the deep, fundamental ties the industry and hobby have to ecosystemsaquatic and otherwiseworldwide, it is an example that we hope continues to be followed by an ever-larger group of companies and individuals in the future.

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About the author

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Mike Tuccinardi

With a background spanning retail, wholesale, and aquarium fish import, Mike Tuccinardi began working at a local fish store in his early teens and has been following the fish ever since. After a stint in Florida working for a major importer and tropical fish farm, Mike has traveled through Asia and South America visiting aquarium fish exporters, collectors, and fishing communities. He currently serves on the advisory board of Project Piaba as well as the steering committee for the IUCN’s Home Aquarium Fish Sub-Group (HAFSG). When not traveling, Mike resides in Boulder, CO with his wife and is pursuing a Master’s degree in Fisheries and Aquatic Science. He is a Sr. Editor and Publishing Partner with Aquatic Media Press, LLC & AMAZONAS Magazine.

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